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Seeing Red by Matt Coch

It is a well known fact that color can affect us subconsciously.  Colors can affect our emotions, perceptions, and behavior.  Whether we realize it or not, we all have associations with color.  Some of these associations are:

Green: Nature, Environment, Luck, Jealousy

Blue: Peace, Tranquility, Loyalty

Yellow: Joy, Happiness, Cowardice

Black: Power, Mystery, Sophistication, Death, Grief

Of all the colors, I think the color red is the most arresting and eye catching of them all.  Red is often associated with danger, heat, romance, bravery and even aggression, to name a few.  The following are some interesting facts about the color red.

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The color red can stimulate the appetite and increase the craving for food.  This is why many restaurants are often adorned with the color.

Red is an emotionally intense color.  It increases respiration rates and raises blood pressure.

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It is attention grabbing, demanding you to take notice.  This is the reason it’s used for danger signs, stop signs, fire equipment and street lights.  Red is also the most popular color used in flags around the world.  77% of all nation’s flags contain red.

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Red is said to stimulate sexual appetite and passion, think of Valentine’s Day.

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Red is not only used to attract buyer’s attention, but to also influence their buying behavior.

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Some believe the expression “seeing red” comes from the flushed color one gets when angry.  Others believe it comes from bullfighting, where the matador waves a red cape in order to enrage a bull to charge.

Side note: Bulls don’t really hate the color red.  They are colorblind and are simply reacting to the movement of a cape.

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Red is the second most popular favorite color of all people. The most popular favorite color? Blue.

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Men and women see the color red differently.  Genetically speaking, women can see more of the red spectrum than men can.

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