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You’ve heard it before: “omigosh you have to check out this new app, it’s so cool!” So you install it, but within a week, it’s just wasting precious megabytes, sitting unused on your iPhone.

With this in mind, I was a bit skeptical about trying out Polaroid Swing; I’m already an avid Instagram/ Snapchat user and I wasn’t looking for another distraction or creative outlet to take up my time. However, after a week of trying out the app, I’ve been won over.

by @postaljeff

To call it a photo sharing app is a bit of a misnomer, because in reality what you are sharing is something like a one second GIF, which then has an added dimension of interaction to it. That added dimension is this: when you tilt your device, or swipe across the screen, you see the GIF move or come alive, in a way. It’s ideally experienced on a mobile device, but for those viewing this on a regular computer, you can swipe your cursor across the image to get the effect. Go ahead, try it on some of the examples shown in this article.

by @jps

I recently had the pleasure of chatting with some of the folks behind the app, and there were several things in our conversation that stood out to me.

For one, the very birth of the idea started with a different process than most. Rather than starting with a concept, such as coming up with ‘the next Instagram’ or some similar theory, co-founders Tommy and Freds’ vision was focused on the Polaroid brand, and what it might look like were it to have continued its legacy of innovation into the modern age. The result was this app, which captures the same ‘instant’ magic of its namesake, while adding an element of hands-on interaction. In some ways, when you’re holding your device in your hand and seeing the photo move, you’re actually emulating the emotion produced when a piece of Polaroid film comes out of a physical camera and develops before your eyes. It’s like seeing a Polaroid come to life: a kind of before and after.

by @parkerj

The second thing that I was impressed by was the preparation behind the product. As an example, they had two hundred hand-selected beta testers spend an entire year working on developing and polishing the end result. One of those people is Cole Rise, who was influential in Instagram’s beginning stages. The two guys behind the app are no slouches either. Co-founder Tommy worked for Barack Obama on his first presidential campaign, and both he and his partner Fred have extensive business experience while holding degrees from the London School of Economics. These two aren’t just a couple of friends working out of someone’s garage; they know what they’re doing.

by @colerise

I should probably talk a little bit about what I love about the actual app, as well. Visually, the design is sleek and extremely appealing. Each creation is meant to look like a classic Polaroid photo, with the easily recognizable white rectangular border. On my iPhone 6, the feed runs super smoothly and the image quality is amazing: it’s sometimes hard to believe that these one-second images were all created on iPhones. Enabling a high frame-per-second ability was one of the primary goals when creating the app. And for those of you who are wondering, yes, the app will soon support Android devices.

by @lola
I’m also a big fan of the simplicity of the app: everything is done in-app (i.e. no uploading fancy DSLR videos), with just a handful of filters to choose from and a 48 character caption limit (make them count!). For me, the allure of this simplicity is that it really encourages me to be creative within the simple confines of capturing a moment. Photographers may be used to framing a scene in their mind’s eye, but framing a one second video scene becomes a completely different adventure.

by @molly
Currently users are only able to ‘swipe’ or ‘like’ someone’s Swing, but plans to add the ability to comment will very likely roll out in the future. If there’s one thing I’d love to see more of on the app, it would be the ability to interact and be social with other users. Given the attention to detail and user input that they have demonstrated thus far, I’m confident that it’s only a matter of time before these things become part of the app. So, let me just say: omigosh you have to check out this new app, it’s so cool!

You can find Polaroid Swing on the App Store.

About Author

Jeff Kelley

Jeff can usually be found roaming the streets of Northampton, Massachusetts, pretending to deliver mail. Between deliveries he takes pictures with his iPhone, always in search of new ways of interpreting the world around him. His editing style ranges from minimal to outrageous, and constant experimentation, collaboration, and inspiration from other mobile photographers keeps Jeff motivated to try new things.

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